YouTube is reportedly introducing a new subscription tier called “Premium Lite.” This tier will offer a lower-priced option for users who primarily seek access to podcasts and instructional videos without advertisements.
Unlike the existing YouTube Premium tier, Premium Lite is designed for viewers who are less interested in music videos. The cost of the new tier remains undisclosed, but it is expected to be significantly lower than the current $13.99 monthly subscription fee.
The launch of Premium Lite comes amidst heightened competition in the podcasting landscape. Platforms like Spotify and Apple Podcasts are vying for a larger share of the podcast listener market. YouTube’s move to offer a more affordable subscription option is an effort to tap into this growing audience.
In addition to ad-free podcasts and instructional content, it is unclear whether Premium Lite will include other features currently available with the full YouTube Premium subscription. Users await further details as YouTube prepares to officially roll out the new tier in select countries, including the United States, Australia, Germany, and Thailand.
Original source: Read the full article on TechCrunch
