X, under Elon Musk’s leadership, is extending the reach of its pioneering vertical video feed to users worldwide, mere days after its premiere in the U.S. This has been verified through our exclusive sources at TechCrunch.
This enterprising feature was identified in multiple regions outside the United States on Friday, such as India, Australia, and several European markets. A representative from X confirmed the global roll-out of this vertical video feed, accessible via a dedicated tab within the X app.
However, the spokesperson stated that the update is currently specific to iOS, leaving Android users waiting a while longer. Timeframes for the Android update remain unknown.
X’s vertical video feed made its debut in the US around the time of the TikTok ban, a move fueled by security concerns. As the ban’s enforcement stands in limbo, X’s vertical video feature is concurrently gaining traction.
As well as offering an array of entertainment options, the new video capability intersects with X’s strategic objectives by enabling ad displays between multiple short videos. Similar to social networks like Instagram and TikTok, this move serves to enhance user engagement while simultaneously boosting the organization’s revenue.
This development reiterates X’s commitment to enhancing video experiences. Having launched a dedicated TV app to highlight videos from creators and organizations last year, X took a step further in 2022 enabling user-friendly video scrolling features.
Original source: Read the full article on TechCrunch
