An unforeseen cultural exchange is ensuing as U.S. TikTok users shift to RedNote, a Chinese-based social platform, in light of the impending TikTok ban. Consequently, there’s a striking uptick in American users opting to learn Mandarin on Duolingo.
As over 700 million TikTok users transition to RedNote, they inadvertently trigger an interesting relationship between the citizens of both nations. This migration serves as a resounding affirmation of the demand for the unique social media experience offered by Chinese platforms.
Despite initial glitches and community violations encountered by former TikTok users on RedNote, this transition signifies a potential shift in U.S. user attitudes regarding personal data collection concerns about Chinese companies.
The subsequent uptick in Duolingo’s Mandarin learners in the U.S. is stark, with a reported 216% growth compared to the previous year. This noticeable increase coincides with the substantial adoption of RedNote among U.S. social media users.
Interestingly, Duolingo has observed a corresponding response to the question “how did you hear about us?” with many credit given to TikTok. Additionally, downloads for Duolingo in the U.S. has seen a significant rise of 36%, seemingly due to the TikTok ban and the shift to alternative Chinese-based platforms.
Following this unprecedented turn of events, Duolingo features prominently on the U.S. App Store charts, climbing its way up to the 22nd spot in Overall Top Apps and 20th in Top Apps, excluding games.
Original source: Read the full article on TechCrunch
