In a bold move to empower digital creators and leverage real-time user engagement, the renowned newsletter platform Substack has launched live streaming for all publishers. This initiative follows successful trials of live video functionalities last autumn.
Securing its placement among industry goliaths like Instagram and TikTok, Substack’s freshly launched feature comes at a conveniently strategic time considering imminent US restrictions on TikTok. This offers digital creators an innovative avenue for audience interaction.
To host a live video, publishers need only a handful of 10 free subscribers on the app. The procedure to initiate a live session is user-friendly: hit the orange plus sign, select “Live”, input a catchy title, invite guest speakers, and voila! You’re live.
Post-streaming, publishers are bestowed with a full recording of their session. They can republish it on ‘Notes’ for the benefit of absent subscribers or use it as a teaser to attract new audiences. To sweeten the deal, Substack also proffers AI-generated snippets apt for social media shares.
Hints of Substack’s live video feature can be traced back to September when it offered this tool to its high-tier creators with over 100 paid subscribers. Culminating its long history of hosting newsletters, Substack’s recent advance into live video support creates an exciting path for real-time, interactive digital publishing.
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