Steppin: Kayak Founder Debuts an App that Melds Physical Activity with Social Media Detox

A revolutionary fusion of screen-time management and fitness is now at your fingertips with Steppin, a new iOS app. Blending the concepts of digital well-being and physical health, Steppin restricts access to your social media unless a predefined daily step-count is met.

This progressive application is the brainchild of Paul English, co-founder of the renowned travel search engine, Kayak. He conceived this unique app idea during a Spanish vacation with his son, Michael English, and fiancè, Rachel Cohen. While admiring picturesque landscapes, they found themselves inexplicably tied to their phones, particularly to social media platforms.

With Steppin, users can now dictate the number of steps required to warrant one minute of screen time. Taking the reigns of their social media consumption, users can also manage access to other time-consuming apps like Netflix or games.

Although largely targeting Gen Z, the app promises to be a valuable tool for users across age groups, with Paul himself reaping its benefits. The app presents a dynamic approach to not only cut excessive screen time but also drive individuals to be more physically active.

Currently, Steppin is available for free but is expected to transition into an annual subscription model. The app plans future enhancements like tracking of varied physical activities like yoga and a leaderboard showcasing users’ restraint in social media usage. Steppin begins its journey on iOS with an imminent Android rollout.

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