Snappy Boosts Corporate Gifting Presence with Covver Acquisition
Corporate gifts significantly enhance brand affinity, a fact firmly established in today’s market. Capitalizing on this growing demand, New York’s Snappy, a major player in the corporate gifting sector with over $125 million raised, recently acquired Covver, a specialized corporate merchandise platform.
The Magic of Personalized Gifting
Covver, previously backed by Tel Aviv-based TLV Partners with a $7 million funding, provides companies with swag-style merchandise. Their platform stands out through a unique feature: automatic product personalization. As a result, creating swag with specific details like job title requires no graphic design skills, saving time and resources.
Unifying Snappy and Covver
Snappy CEO, Hani Goldstein, sees Covver’s swag expertise perfectly flanking Snappy’s gifting prowess. Covver would thus become the “swag channel” within Snappy’s unified platform. Foreseeing the duo as the future of global gifting, Goldstein highlights, “Covver’s AI-driven swag experience makes our personalization magic all the more potent.”
Gifting, Not Just Transactional
In the $260 billion corporate gifting world, Snappy aims to go beyond transactional gestures of gift cards. Rather than merely handing out generic $100 gift cards, the focus lies on creating delightful gifting experiences that maintain the magic and personalization.
Future Prospects for Snappy and Covver
Riding on this acquisition, Covver expects to unlock expanded solutions for customers by integrating Snappy’s trusted gifting platform, stated CEO Roee Hemed. Although Snappy faces stiff competition with Sendoso and Postal, its impressive client roster, including 47% of Fortune 100 companies like Microsoft and Amazon, sets a promising path forward.
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