In the aftermath of a thrilling press conference at CES, all eyes now pivot toward today’s attraction, Samsung’s Unpacked, set for 10 a.m. PT, 1 p.m. ET.
The centrepiece of attention, Samsung’s Unpacked, will be presented live both directly from Samsung’s portal alongside their YouTube channel.
In an exciting bid to amplify pre-order volumes, Samsung ushers in an incentive offering a $50 credit for their store with reservations prior to the event.
Slated to steal the limelight is the much awaited Galaxy S25 Line, expected to be revealed in three pivotal models – the S25, S25+, and S25 Ultra. The triad exemplifies Samsung’s merge of the Galaxy Note with the S line, bringing forth the most premium model, the S25 Ultra.
Despite the flood of preliminary leaks and renders, the majority hint a significant resemblance to its predecessor, the S25. Gripping changes include a slimmer profile with a potential reduction of 1-2 millimeters and the probable integration of the Snapdragon 8 Elite chip, unveiled in October last year.
The potential spotlight could be stolen by the Galaxy AI, a key aspect of Samsung’s strategy to distinguish itself from Google’s Gemini features. The previous popular AI innovation was Circle to Search, which debuted on the S24.
Less certain yet highly anticipated could be a follow-up to Galaxy Ring wearable or Project Moohan, a joint venture with Google, gearing up for an extended reality headset.
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