Olyn, a groundbreaking platform, has emerged as a game-changer in the film distribution landscape. Dubbed the “Shopify for filmmakers,” Olyn offers an innovative model that leverages social referrals to connect audiences with streaming content. Unlike traditional platforms like Netflix or Amazon, Olyn empowers filmmakers to retain up to 90% of their revenue.
This peer-to-peer approach breaks the middleman model, allowing filmmakers to bypass platform gatekeepers and engage directly with their audiences. Olyn provides filmmakers with a comprehensive streaming platform that includes DRM, 4K streaming, and geo-targeting capabilities. They can leverage influencers, critics, and content creators to promote their films through referral links embedded in their content and social channels.
Olyn’s analytics dashboard equips filmmakers with valuable insights into viewership, including geographical performance, minutes watched, and user demographics. This empowers them to understand their audience and tailor future projects accordingly. Despite the challenges faced in combating piracy, Olyn’s global reach and instant access to content provide a compelling alternative for audiences.
Independent filmmakers like Perry Trevers, producer at Studio POW, have found Olyn to be a valuable tool in their quest for direct consumer engagement. The platform has enabled them to bypass traditional distribution methods, empowering them to control the marketing and distribution of their films. It aligns with the increasing trend towards direct-to-consumer e-commerce models.
Olyn’s model flips the traditional licensing paradigm by allowing filmmakers to monetize their work based on viewership rather than lump-sum deals. This gives them greater financial flexibility and the potential to capitalize on international markets.
While acknowledging the potential for misuse, Olyn CEO Ana Maria Jipa emphasizes their commitment to maintaining high-quality content. Their long-term vision is to empower filmmakers to have full control over their distribution, moving towards a Software-as-a-Service (SaaS) model.
With early funding from Hard Yaka and angel investors, Olyn is poised to disrupt the film distribution industry, empowering filmmakers and bridging the gap between audiences and independent cinema.
Original source: Read the full article on TechCrunch
