Investor-entrepreneur Mark Cuban recently announced potential funding for a new rival of TikTok, leveraging Bluesky’s AT Protocol. Amid the looming U.S. TikTok ban, Cuban emphasizes the exciting prospect of a more inclusive social web comprising applications fostered by the same cutting-edge technology that currently supports Bluesky’s social network.
Developed with the aim of fulfilling deficits within the previous decentralized protocols like ActivityPub, the AT Protocol is an advanced open protocol devised specifically for decentralized social media applications. While Bluesky has the privilege of being the benchmark app for the AT Protocol at present, there is an increasing number of services adopting this state-of-the-art technology.
Bluesky themselves have experienced a substantial growth in new registrations following the U.S. presidential elections, pushing their network from 10+ million in September to over 27.6+ million today.
Cuban advocates for a competitive alternative to TikTok, built on the AT Protocol platform. He further elucidates how ATProto enables the creation of personal social networking servers and applications.
Cuban expressed interest in supporting the innovative development of a TikTok alternative built using the AT Protocol. His interest not only supports the open social web’s expansion but is also a move to fuel competition with Elon Musk’s X, with whom Cuban openly disputes on X’s content moderation and misinformation handling methods.
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