To further draw creators to its platform, Instagram now extends new metrics enabling creators to track the performance of their short videos. Instagram’s new feature, “View Rate”, rolled out on Wednesday, lets creators see the percentage of followers and non-followers who continue watching their video beyond the initial three seconds. The first few seconds of reels are crucial; capturing the viewer’s attention within this time means they are more likely to watch the video in its entirety.
Moreover, the “Views Over Time” button has been added, demonstrating to creators how their current reel is faring compared to their average view rate over similar periods. This metric can be further dissected into categories of followers and non-followers.
To enhance the efficiency of these metrics, Instagram will provide creators with tips to amplify their content reach, showing them which content types garner the most views. For instance, if a reel performs exceptionally well, creators will receive a notification encouraging them to produce similar content.
Given the recent issues with TikTok in the U.S., Instagram sees this as an excellent opportunity to attract disgruntled TikTok users to its platform. Instagram aims to provide robust tools and a supportive environment to aid creators in growing their communities.
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