Despite its contentious choice to discontinue its fact-checking pedagogy, Meta reports that the decision hasn’t disrupted the influx of advertiser expenditure. Meta’s CFO, Susan Li, reassured investors about a robust advertiser demand during Q4 2024’s call, citing an unaltered allegiance to brand safety amidst the fresh directives.
Details on any specific effects arising from these content policy alterations remain undisclosed. Li attributed AI-empowered applications, however, as crucial aids in maximizing businesses’ advertising expenditure.
CEO Mark Zuckerberg justified Meta’s fact-checking decision, which currently applies only to the United States. As the superior protocol, the community notes feature has replaced fact-checking, the original concept credited to platform X.
Zuckerberg dismissed the misconception that the completion of fact-checking signified Meta’s disinterest in countering misinformation or providing context. He believes that the community notes system, a feature of X’s, is more effective in achieving these goals.
Additionally, Zuckerberg hinted at a correlation between Meta’s decision to end fact-checking and Republicans’ recurrent concerns about social media censorship. Also typical was Meta’s decision to adopt X’s idea for a fact-checking alternative, thereby maintaining its reputation of borrowing ideas from competitors.
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