In an up-to-the-minute update from Threads, the Meta’s alternative platform has begun ads testing in U.S. and Japan. Instagram’s CEO, Adam Mosseri, made the announcement and pointed to a feedback-intensive approach with further plans for a more widespread rollout.
Mosseri assured the public of Threads’ intent for the ads to resonate organically with their audience. “The ultimate goal is to make advertisements on Threads as engaging as the native content,” he said.
As disclosed in a Meta’s blog post, the ads will carry a “Sponsored” tag and initial testing involves image ads. In compliance with Meta’s user-centric approach, audience members will be given control over ad topics and ad-reporting capabilities.
Threads started in 2023 with a user-centric focus, today boasts of 275 million monthly active users. The initial objective was user retention, hence the new advert-testing phase indicates a leaning towards capitalizing on Thread’s extensive user base.
In April last year, Mosseri hinted at this development with a promise of introducing ads to the platform. Later in August, code related to ad development was discovered by app investigator, Alessandro Paluzzi, reinforcing Meta’s plans of an ad rollout.
Further details on this development are forthcoming.
Original source: Read the full article on TechCrunch
