Hightouch, a leading provider of AI-powered marketing tools, recently announced a significant $80 million funding round. The investment, led by Sapphire Ventures, brings Hightouch’s post-money valuation to an impressive $1.2 billion. Participating in the round were NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator.
Hightouch’s mission is to empower organizations with a platform that seamlessly synchronizes data from various sources, including data warehouses. The platform incorporates AI agents to automate data synchronization processes and enhance user experiences.
The company was founded in 2019 by former engineers from Segment, who identified the need for a solution that extended beyond API integrations. Hightouch’s core product, its customer data platform (CDP), allows both technical and non-technical users to leverage data from data warehouses for marketing, sales, and customer service purposes.
Hightouch’s second product, AI Decisioning, leverages machine learning and automation to analyze data and optimize campaigns. This product has gained significant interest among customers, leading to the company’s increased revenue and new business acquisition.
According to Tejas Manohar, co-CEO of Hightouch, the company’s focus is on empowering organizations to deliver exceptional customer experiences and drive increased lifetime value. Its AI agents are designed to analyze customer data and deliver personalized experiences through targeted campaigns.
This recent funding will be allocated towards further development of Hightouch’s technology, business development initiatives, and strategic hiring. The company’s previous funding rounds include a seed round in 2020, followed by a $40 million round led by ICONIQ Growth and a $38 million round in 2023.
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