Adobe has launched a standalone subscription service, providing access to its industry-leading AI models for image, vector, and video generation. This move represents Adobe’s commitment to transforming Firefly AI from a research project into a fully-fledged product.
The new Firefly webpage (firefly.adobe.com) features a redesigned user interface and offers access to Adobe’s AI models, including the highly anticipated Firefly AI video model. This model is currently available in public beta on both the Firefly website and Premiere Pro Beta.
The Standard plan, priced at $9.99 per month, includes unlimited access to Adobe’s AI image and vector generation capabilities, along with its AI video model. Users receive 2,000 credits, sufficient for creating 20 five-second AI videos. Additionally, users can connect Firefly plans to their Creative Cloud accounts, enabling unlimited AI image and vector generation within Photoshop, Express, and other Adobe applications.
The Pro plan, priced at $29.99 per month, provides a generous allotment of credits, allowing users to create up to 70 five-second AI videos monthly. Adobe is also developing a Premium tier (pricing details to be announced), offering the flexibility to create a whopping 500 AI videos per month.
Previously, Adobe offered access to Firefly’s AI tools within its Creative Cloud subscriptions. However, the launch of standalone subscriptions indicates the company’s belief in the commercial viability of its AI models.
The Firefly video model stands out in the industry for its unique ability to generate five-second videos from text or image prompts. It provides extensive control over camera angles, movement, aspect ratio, and other parameters, empowering creative professionals with unprecedented customization options.
This move positions Adobe as a direct competitor to OpenAI’s Sora, Runway’s Gen-3 Alpha, and other AI video models with dedicated subscription plans. Google DeepMind’s Veo remains a formidable competitor in the space, although it remains in private beta.
Adobe’s commitment to creating AI tools that address specific pain points in creative workflows is evident in its thoughtful features. Generative Extend, for instance, extends video length and background noise by a few seconds, simplifying and enhancing the creative process.
The company is also exploring AI video tools to assist in pre-production, fostering collaboration and streamlining the creative process.
Despite the potential benefits, Adobe acknowledges the concerns raised by creative professionals regarding the impact of AI on their livelihoods. However, the company maintains that generative AI is shaping the future of creativity and is determined to equip professionals with the tools to embrace this transformative technology.
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