Meta has announced new features for its AI, escalating its personalization capabilities. The chatbot, utilized across Facebook, Messenger, and WhatsApp, now remembers users’ information – from preferred food to interests.
In the company’s blog post, Meta stated that users in the U.S. and Canada can now ask Meta AI to recall specific details like their passion for traveling or language curiosity. However, the platform ensures that no memories will be stored from group chats, and users remain in control of the chatbot’s ‘memory’.
Reflecting a trend seen across AI developments like OpenAI’s ChatGPT and Google’s Gemini, Meta AI looks to keep track of “important details”, providing unique user-centric solutions. For instance, vegan users will receive breakfast ideas in alignment with their dietary preferences.
On a more controversial note, Meta AI plans to leverage account information from the suite of Meta’s applications to provide personalized recommendations, using basic information like user location or recent Instagram activity.
In spite of the new functions aiming to enhance user experience, given Meta’s former issues surrounding consumer data privacy, it remains to be seen how users will react.
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