Meta has conceived a strategy to attract TikTok influencers to its platforms – Instagram and Facebook. The approach involves the offer of cash incentives, exclusive content agreements, exponential audience growth, and enhanced account security.
Highlighted, reputable TikTok creators will get an opportunity to earn up to $5,000 in the form of bonuses for uploading videos on Facebook and Instagram over a 3-month span. The advantageous move also grants access to Facebook’s Content Monetization program, enabling these creators to generate revenue through their uploaded content.
Moreover, the chosen creators will receive one-year access to free account verification through the Meta Verified scheme, offering verification badges, account assistance, and protection against impersonation. Meta is silent on its selection criteria.
In light of TikTok’s present difficulties pertaining to its removed accessibility in app stores, Meta is smartly capitalizing the situation by drawing in its creative professionals to itself.
The company further announced amendments to Reels, including increasing the video length up to three minutes, as opposed to the former 90-second limitation. Furthermore, Reels will gain enhanced visibility across Instagram and Facebook.
Meta promises opportunities for budding creators to reach new audiences with these changes. It will also facilitate showcasing IG, TikTok, or YouTube credentials and follower count on their Facebook profiles, thereby enhancing their platform credibility.
Finally, Meta has revealed its plans to release an application called ‘Edits’ next month, mimicking TikTok’s Capcut, as a part of its strategy to leverage TikTok’s prevailing US market instability.
Original source: Read the full article on TechCrunch
